By this point you probably have started submitting to online directories and you know how important it is to have a powerful business description, but what does that mean exactly?
You want potential customers to get the right impression when they see your business description. It is necessary to make a personal connection with them by making it personal – it’s your business. One way to do this is by talking about your community. This is your chance to stand out and be unique.
Ask yourself: “What is unique about my town, city or market area?” Then try to work it into your description – and don’t forget Keywords.
In my community of Missoula Montana we love dogs. So here is what I came up with for one of my descriptions:
“Our mission at Missoula Green Carpet Cleaning is to provide residential and commercial customers with a healthy and eco-friendly alternative to carpet and upholstery cleaning. Some of our specialties include pet urine and odor elimination. This has been especially important to the Missoula “dog-community”. Our pets are part of the family and sometimes these family members have accidents. You can count on Missoula Green Carpet Cleaning to remedy these unfortunate incidences. Give us a call today.”